Target’s been adding friction to their in-store buying process, and it’s a big yikes. 😬 From plexiglass to limiting self-checkout, city Targets are increasingly becoming less accessible to shoppers. It’s a prime example to sales leaders of what not to do to your buyer’s journey. Adding roadblocks only blocks the road to a successful sale, so make sure you’re not getting in your own customer’s way. Sales leaders, how do you keep your buyers’ journeys friction-free?