Your sales motion is toast without understanding your reps’ activities. Yet only 17% of metrics that sales managers track have to do with sales activities. 🤯 Luckily, fixing this doesn’t have to be complicated. Start by evaluating what sales activities work best for your pipeline and focus on tracking those. Ask your reps for input as they’re on the front lines of making your sales playbook work. Then, take your strategy from there. With a team behind you and the proper tracking tools, your metrics will be more relevant, understandable, and delicious!