Our beloved leader Lindy Hale takes a trip to Tim Davidson’s B2B pizza shop and serves up a controversial hot take on the practices she sees. Rather than qualify lead after lead with endless form fills and checkboxes, Lindy recommends letting the product sell itself with a freemium model. This way, buyers can get hands-on experience with the product, and sales reps can focus on upselling rather than pitching from scratch. Sounds like a tasty way to get the job done to us. 🍕