On this inaugural episode of Sales & Snacks, Phil Putnam, a sales skills workshop leader and speaker, dives into CRM hygiene (and a delicious-smelling brownie) with Saleboat’s VP of Community, Joshua Bailey. Phil shares advice based on his experience working with small series A start-ups, all the way up to giant corporations like Apple and Adobe. Phil discusses the actual constraints that AEs face when dealing with CRM hygiene, as well as the beliefs around CRM hygiene that can be challenged and overcome. Ultimately, just like the brownie, quality is important when it comes to CRM information. And Phil gives tips around this. Follow our channel to stay tuned for part two of this video with Phil.